Our eyeshadows empower you to feel your best, authentic, organic self.

embrace bold


the individualist

the purples

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blush into romance


the uptowner

the pinks

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smoke it out


the urbanite

the greys

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say oui to luxury


the artiste

the nudes

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What our customers are saying...

This eyeshadow palette was unexpectedly amazing. I found it because I was searching for a natural eyeshadow and love how it’s vegan and cruelty free! My other vegan eyeshadows usually go on a little sheer but these are no joke. The base in this palette on the upper left works perfect for building up pigments.

- Hayley, on the uptowner

My boyfriend loves when I wear these! I've been teaching him about makeup during quarantine and he always says I look so good when I wear this palette.

- Ramona, on the uptowner

I am a makeup artist and have loved using this on my clients requesting a smokey eye look. I was very impressed with the color payoff and my clients have all said they have great staying power.

- Diego, on the urbanite



It feels organic to be your own muse.

These high-performance, creamy-powder formula glides onto lids with full coverage color. Each ultra-luxe palette features nine seamlessly blendable eyeshadows in matte, shimmer and metallic finishes for natural or bold looks.

  • Enriched with Vitamin E and Green Tea Extract
  • Clean, Vegan and Cruelty-free
  • Dermatologist, Ophthalmologist tested
  • All the way eye safe!